Finest Sounds export program Value Proposition
Knowledge about Japanese culture, business ethics and (music) markets is being presented by experts in seminars and compiled into reports and presentations made available on Finest Sounds website.
Method - Seminars in Helsinki and Tallinn; reports available on Finest Sounds website.
Export Strategy Development
Music companies will get individual mentoring on
developing their export strategy from respective export
development organisations (Music Finalnd & Music
Estonia). The aim of the mentoring is to get a better
understanding of one's market potential for Japan,
map relevant contacts and plan the next concrete preparatory steps and actions.
Method - Individual sessions curated by Music Finalnd & Music Estonia respectively.
Outcome - Mentored companies have an action plan with suggested preparatory steps and a list of relevant Japanese contacts to target through Finest Sounds networking opportunities.
Conferences - Tallinn Music Week / Music & Media Finland
Music industry festivals Tallinn Music Week and Music & Media Finland are perfect platforms to feature a number of Japanese music industry professionals in panels, networking sessions and also offer other relevant opportunities for participating project partners.
Export trip / events to Japan
In spring 2018 Finest Sounds will feature an export trip to Japan. The trip will feature receptions and networking sessions to meet relevant Japanese business contacts. The reception and sessions are prepared by Finest Sounds team, but are open for the companies to invite their own relevant business partners as well. More
Pricing - Finest Sounds does not offer free access to the festivals for project participants. If participants are delegates, they have access to Finest Sounds related special events (seminars, networking sessions etc).
Method - Participation in the trip is organised and curated by Finest Sounds team.
Pricing - For music companies participating in Finest Sounds about 65-75% of the travel costs (flights, accommodation) will be subsidised. For non-music companies there is no subsidy for travels or other costs, but all Finest Sounds events will be freely accessible.
One of the main goals of Finest Sounds is to develop
and test new cooperation models and cross-sectoral
value chains between music sector and sectors
already successfully exporting to Japan (e.g. Finnish and Estonian design, lifestyle brands and technology companies) in order to enhance both parties visibility and to boost sales in Japan. Various matchmaking events are taking place to initiate contact between companies from various sectors. Also, concept ideation and development is being done in cooperation with several universities and experts.
Method - Matchmaking sessions. Concept development workshops at universities.
Outcome - Ideas about how to combine music and brands, products or services from other sectors have been developed for particular pairs of companies.
Resources - Finest Sounds does not offer resources to professionally produce campaign or other promotional materials worked out in the concept development phase.
Tampere University of Applied Sciences (Tampereen Ammattikorkeakoulu Oy)
Timo Kivikangas, firstname.lastname@example.org