Thursday, 30 March 201716:30 - 18:30 @ Nordic Hotel Forum, room: Arcturus
Finest Sounds Students Session
Friday, 31 March 2017
12:30 - 13:30 @ Russian Culture CentreTrials and Tribulations of the Japanese Music Market panel discussion
Moderated by Sebastian Mair.
- Aya Ohi, General Manager of International Marketing & International Repertoire, JVCKENWOOD Victor Entertainment Corp
- Takayuki Suzuki, EnterTech Accelerator of ParadeAll
- Onta Shiroh Kawaguchi, Project Marketing, International PR of Creativeman Productions
- Tomoyuki Ohsawa, founder, president, Office Ohsawa
14.00 - 15.00 Networking with Japanese delegates for music industry professionals @ Nordic Hotel Forum, Sirius
Saturday, 1 April 2017Creative Hack - Music Edition
Among the hackable concepts, Finest Sounds teams will be able to hack the story in music?
If you're a brand entering a market, building a presence is a huge challenge. It's increasingly more demanding then just placing ads, it's about telling your story. Music is more universal than languages and so has always held great potential to convey emotions and through that stories across cultures. It can also work for artists - being from a place that has a certain aura, can give an extra quality and draw interest. Well, it's easier said than done. Through a special project called Finest Sounds, Estonian and Finnish music companies and brands are looking towards building a presence in Japanese market. The Nordic countries already have an identity basis there that Estonia probably links in to – both geographically and culturally. How would you tell a story of a Nordic brand or an artist while using the narrative canvas of the wider landscape of nordics?
10.00 - 11.00 gathering in Nordic and a brief intro + keynote (both for Loomehäkk, Finest Sounds hack)
11.00 - 12.00 teams and curators hacking
13.00 - 14.00 lunch break
14.00 - 15.00 sessions with mentors (all teams separately, ca 20 min per team)
15.00 - 16.00 hacking continues
16.00 - 17.30 pitching session (together with Loomehäkk Music Edition teams)