Music-driven collaboration models

Finest Sounds  aims at developing new cooperation models and cross-sectoral value chains between music sector and sectors already successfully exporting to Japan (e.g. Finnish and Estonian design, lifestyle brands and technology companies) in order to enhance both parties' visibility and to boost sales in Japan. 

The project will coach you on

• Getting information on how to enter Japanese markets
  
• Utilising the new music export accelerator programme including co-creation of new marketing concepts, design of demos and organisation of sales trips to Japan
  
• Matchmaking with potential partners
  
• Joint development of cross-sectoral services and products and opening of new export opportunities in Japan for Finnish and Estonian music industry companies and for other sectors for which export cooperation with music industry can bring added value, such as design, gaming, film and high-tech
  
• Getting international media students from 3 universities to innovate, develop and test new export concepts for companies involved

Why Japan?

Japan is the second biggest music market in the world and successful export stories from a number of design, cosmetics, food, technology and timber produce indicate Japanese market's latent interest in Nordic-Baltic brands and culture. 

What will happen?

Over the course of 3 years (2016 - 2019), the project brings together 45 Finnish and Estonian music industry companies (such as management companies, record labels and publishers of artists and songwriters as well as music industry related digital media and mobile technology companies) and 20+ companies from other business sectors who are already operating in Japan  (i.e design, film, tech). 

Finest Sounds will utilise already existing and well-known music industry networking events as matchmaking and showcase platforms and the expertise of academic partners on business-university co-creation methods to foster, develop and test formats for cross-sectoral export promotion.